Saturday, April 13, 2024

KFC Malaysia continues partnership with JMR

IN its ongoing commitment to bolster Malaysian sports and uplift local athletes, KFC remains steadfast in its efforts to enhance collaboration with Johor Motorsports Racing (JMR) throughout the entirety of 2024. This enduring partnership reflects KFC’s dedication to promoting and contributing to the growth of the sports landscape in Malaysia, particularly within the dynamic realm of motorsports facilitated by JMR..

Motorsports, celebrated for its exhilarating thrills and technical finesse, has been a cherished tradition among the Johor Royalty for generations. It originated with the late Sultan Ismail Ibni Almarhum Sultan Ibrahim, who owned a Mercedes racer before they evolved into Mercedes Benz. Each successive generation has proudly carried forward this legacy.

Presently, the young Princes YAM Tunku Abdul Rahman Al-Haj Ibni Sultan Ibrahim, Tunku Panglima Johor, and YAM Tunku Abu Bakar Al-Haj Ibni Sultan Ibrahim, Tunku Putera Johor, are reigniting the family’s passion for racing.

Currently participating in the Asian Le Mans Series and the SRO GT World Challenge series, driving a Mercedes AMG GT3 powered by Triple Eight Racing, they compete in both the Asia and Australia championship series.

KFC Malaysia, a proudly Malaysian owned and operated brand which employs 86% Muslims, has partnered with JMR to explore avenues for fostering further opportunities within the Johor racing community and to extend this appeal nationwide and to further encourage all Malaysian athletes to realise their dreams of becoming champions.

To commemorate this partnership, KFC Malaysia organised an engagement with students from public universities and vocational institutions across Johor. The students from Universiti Teknologi Malaysia, Universiti Tun Hussein Onn Malaysia, and Kolej Vokasional Tanjung Puteri were offered a unique opportunity to gain insights into the multifaceted world of motorsports.

During these interactive sessions, YAM Tunku Abdul Rahman Al-Haj Ibni Sultan Ibrahim, Tunku Panglima Johor, and YAM Tunku Abu Bakar Al-Haj Ibni Sultan Ibrahim, Tunku Putera Johor, shared their personal journeys and experiences, inspiring students to pursue their passions within the motorsport realm. The students were then treated to an immersive encounter with the princes’ race cars, the Mercedes AMG GT3, providing a firsthand look at these high-performance vehicles on racing circuits worldwide.

QSR Brands Chairman Tan Sri Jamaludin Ibrahim said during his speech “This partnership symbolises not just a collaboration in motorsports but a commitment to the growth and well- being of Malaysia,”.

He added that KFC Malaysia is committed to supporting JMR in its endeavours and shared that through such partnerships, the Malaysian flag will be proudly displayed on international podiums.

KFC Malaysia Head Chandrasagran Munusamy, expressed the brand’s pride in giving back to another Malaysian brand and expressed excitement about working on this partnership to grow the motorsports industry in Malaysia.

“With the expertise of Johor Motorsport Racing and the on-ground experience of the esteemed YAM Tunku Panglima Prince Jefri Ibrahim and YAM Tunku Putra Prince Abu Bakar, we hope to foster a better understanding of the sport and ultimately propel more Malaysians onto the international stage,” he said. – REFLEKS!

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