Thursday, July 25, 2024

Embracing the Future: Malaysia Business Events Week 2024 to spotlight sustainability and technology

Malaysia Convention & Exhibition Bureau (MyCEB) is thrilled to announce the 9th edition of the highly anticipated Malaysia Business Events Week 2024 (MBEW 2024). This landmark event will take place from 19 to 23 August at the prestigious Kuala Lumpur Convention Centre (The Centre). Under the inspiring theme “B.E.A.T.S – Business Events and Technology with Sustainability,” MBEW 2024 is set to gather 300 distinguished delegates from various business events sectors.

MBEW 2024 underscores the increasing importance of blending sustainable practices with cutting-edge technology within the business events industry and beyond. The event aims to foster innovation and collaboration among industry stakeholders, exploring best practices, adopting advanced technologies, and engaging in initiatives that drive environmental and social sustainability.

The national bureau’s flagship event will be graced by the presence of YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia. A diverse line-up of industry experts will share their insights on various topics, offering delegates a wealth of knowledge and perspectives. Innovative products and services from invited industry partners will be uncovered, helping participants develop expertise and maximise brand visibility and engagement.

Azman Haji Tambi Chik, Chief Executive Officer of MyCEB promises, “MBEW 2024 will continue to support the progress and development of Malaysia’s business events sector by showcasing the economic benefits and opportunities of the business events industry. It aims to attract investment and support from government bodies and the wider business community, providing a platform for dialogue, idea exchange, and business-to-business opportunities among the stakeholders.”

This year’s event will feature a range of activities, including panel discussions, expert talks, concurrent sessions and workshops. MBEW 2024 will also see the launch of the Malaysia Business Events Standard and the appointment of new Kesatria members. In line with MyCEB’s commitment to corporate social responsibility, a local visually impaired association will provide 15-minute massages for delegates during the event, promoting wellness and supporting the visually impaired community.

Another highlight of the event will be EVENTEXPO 2024 in collaboration with Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS). Under the theme “Everything, Everywhere, Events!”, EVENTEXPO 2024 aims to be a one-stop marketplace showcasing the latest business events products, services, technology, trends, and insights to support industry growth.

“MBEW 2024 stands as a testament to our commitment to driving innovation and sustainability within the business events industry,” Azman added, “we believe that by embracing technological advancements and sustainable practices, we can catalyse positive change and ensure a brighter, more sustainable future for the global economy. We look forward to welcoming delegates to Kuala Lumpur for an enriching and transformative experience.”

MBEW 2024 promises to be an enlightening journey, offering delegates the tools and insights needed to navigate the evolving business events landscape. Don’t miss this opportunity to be part of Malaysia’s premier business events forum. For more information and to register, please visit https://www.myceb.com.my/mbew. – REFLEKS!

Read this > MyCEB hosts networking session to empower business events industry