THIS year Watsons Malaysia will commemorate three decades in Malaysia’s health and beauty retail industry. To celebrate this significant achievement, Watsons announced the unveiling of something BIG and a groundbreaking initiative that promises to transform the retail landscape in Malaysia.
As an industry pioneer and in celebration of this milestone, Watsons Malaysia is proud to be the first-ever retailer to launch and reveal its Watsons-branded airplane, in collaboration with AirAsia that have been also voted as the World’s Best Low-Cost Airline recently at the Skytrax World Airline Awards 2024 for the 15th consecutive year. This initiative brings the essence of wellness and beauty to the skies, launching Watsons’ first livery, in-flight branding, in-flight shopping and in-flight engagement altogether. This groundbreaking effort underscores Watsons commitment to innovation and customer engagement, setting a new standard for the retail sector.
This momentous milestone was attended by the Chairman of AS Watson Group, Mr Dominic Lai; Group CEO of AS Watson Group, Dr. Malina Ngai; Managing Director of Watsons Malaysia & Regional Exclusives Director of Watsons International, Caryn Loh; the Watsons management team & business partners, AirAsia’s Management team, the Ambassadors of Watsons Malaysia, Ayda Jebat & Phei Yong, Watsons’ Celebrity Friends, and Watsons Elite members. It was truly an impressive plane reveal, filled with exciting previews and interaction.
“It has been an incredible 30 years since Watsons Malaysia first entered the retail industry. Throughout this journey, we have accomplished numerous milestones and established ourselves as the No. 1 O+O retail brand among customers. Watsons Malaysia has consistently spearheaded collaborative initiatives, and these three decades have allowed us to soar with innovation and customer satisfaction. We are proud to reveal the Watsons branded airplane to celebrate this milestone. We now have more than 700 stores nationwide, over 7.5 million Watsons Club members with a robust loyalty program and offer more than 12,000 products both in stores and online. Our goal is to provide convenience and value, ensuring seamless experiences for our customers,” said Caryn Loh, Managing Director of Watsons Malaysia and Exclusives Regional Director of Watsons International.
The Watsons-branded airplane livery features Unik the cat, Watsons Malaysia’s mascot, prominently featuring the Watsons Club Member card, and O+O (Offline & Online) messaging. It also highlights the convenience of shopping O+O, emphasizing that customers can now shop via the Watsons App or website and enjoy Express Delivery, ensuring their products are delivered to their doorstep in less than 2 hours.
On top of that, the in-flight branding highlights key product features, including travel and health essentials, beauty products for on-the-go use, exclusive brands, and Watsons Brand, recognized as Asia’s No. 1 Own Brand*. Passengers can view these offerings while on board and easily scan QR codes. Upon landing, they can purchase items and have them delivered to their doorstep via express delivery or click and collect at any preferred store. With over 700 stores nationwide, we aim to provide convenience and value, ensuring seamless travel experiences for our customers.
Dr Malina Ngai, Group CEO of AS Watson Group, celebrated the milestone with Watsons’ leadership team and business partners at the event. “Today, I’m excited to officiate the launch of our partnership with AirAsia to have our first-ever Watsons-branded airplane as a special.
Iitiative of the 30h Anniversary. What led us to this partnership is our shared belief that ‘Sky is Not the Limit’ – our passion to serve our customers has no limits, and anything is possible for us.”
To entice Watsons Club members who enjoy traveling, Watsons Asia One Pass offers exclusive benefits designed to enhance shopping experience in 10 markets worldwide. Members receive priority access to special promotions and points collections. With every purchase, club points are accumulated for customers to unlock further discounts and rewards.
Caryn added, “This exciting collaboration between Watsons and AirAsia enhances the flexibility and value of both rewards programs, providing members with even more options to maximize their benefits. This effort not only highlights Watsons’ commitment to innovation but continue to lead the way in shaping the future of retail and travel in Malaysia.”
To find out more about this exclusive collaboration, visit www.watsons.com.my or download the Watsons mobile app on the Apple App Store, Google Play Store and Huawei App.
Watsons’ popularity is always on the top of mind amongst consumers when it won the ultimate Platinum award in the retail category and Putra Marketer of the Year this year marking its tenth consecutive win since 2014 at the annual Putra Brand Awards where the win is essential to the people’s choice awards as voted by the consumers in Malaysia. Besides that, the company was also recognised as the Company of the Year (Retail) at the Sustainability & CSR Malaysia Awards and honoured as the Employer of Choice at the Graduate’s Choice Awards.
In line with the reveal, Watsons is partnering with AirAsia to provide Watsons Club members with a Spend & Win contest. Members who shop in-store and online can prepare to embark on an incredible journey by spending a minimum of RM100 in a single receipt and stand a chance to win phenomenal prizes such as AirAsia flight tickets, AirAsia MOVE hotel stays, AirAsia Move points and Watsons’ e-vouchers. Members can submit their contest entry after their purchase at any Watsons stores nationwide and online until 31 July 2024 https://www.watsons.com.my/member-monthlyspecial
Merging the world of travel with the realm of self-care, Watsons Brand’s travel products such as facial wipes, travel skincare sets, and breath spray will be available as in-flight shopping deals, thereby connecting travellers with our brand.
For travellers who board the Watsons-branded airplane, AirAsia will activate in-flight engagements on the 30th of every month to drive giveaways and enhance passenger interaction. From personal care to skincare essentials to wellness products, passengers can access a curated selection of top-notch health and beauty offerings while soaring to their destinations.
Furthermore, Watsons is delighted to offer exclusive deals and discounts to Watsons Club members all year long. Watsons Club members can redeem AirAsia Rides vouchers through Watsons W Rewards through the Watsons mobile app. Likewise, AirAsia MOVE app users can redeem Watsons e-vouchers for purchases on Watsons online and app using promo codes available to redeem on the AirAsia MOVE platforms.
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