Tuesday, July 9, 2024

Jessica Kahawaty stars in Charlotte Tilbury fragrance campaign

DUBAI: Lebanese Australian model Jessica Kahawaty has posed in a digital campaign for British luxury cosmetics label Charlotte Tilbury.

The model and entrepreneur stars in a video campaign advertising the brand’s Love Frequency perfume, which is described as a floral woody musk fragrance for women and men.

Love Frequency was launched in 2024 and the fragrance was designed by French master perfumer Anne Flipo. The top note is pink pepper; the middle notes are rose and saffron; while the base notes are musk, amberwood, patchouli and cashmere wood.

Kahawaty took to Instagram to share the sun-drenched campaign video with her 1.5 million followers.

“My love frequency summed up in 1 scent (sic),” she caption the post, which sees the model walking among flowers and tall grasses while holding the pink-hued bottle of perfume.

The model also recently unveiled her latest campaign with Boss. In March, she shared polaroid-style pictures from the shoot with her Instagram followers and wrote: “Double B, Every Me. Because there’s more than one way to be a BOSS.”

In the images, she wore a brown bomber jacket paired with a crisp white shirt, complemented by a black bag adorned with a chunky gold buckle and chain. Her brunette locks were in loose waves.

Earlier this year, Kahawaty took to social media to share images from her collaboration with Italian luxury label Versace for the month of Ramadan, days after the influencer worked on a Ramadan campaign with New York-based label CH Carolina Herrera.

The campaign featured a curated edit of modest wear from the New York-based label, combining distinctive patterns and vibrant color schemes.

The model and restauranteur — she founded Dubai’s Mama Rita eatery alongside her mother — shared a series of images promoting Versace’s Ramadan edit with her Instagram followers. Kahawaty was pictured in a pink floor-length dress with bell sleeves that boasted a neckline adorned with intricate pink, white and silver beads and crystals. Completing the look, Kahawaty is seen clutching a matching mini pink embellished purse while her voluminous brunette locks were styled in a 90s blowout.