The much-awaited heist action film of the year, THE EXPERTS, will premiere in cinemas nationwide on May 23rd. Produced by leading film studio Astro Shaw in association with ZAK Capital and TGV Pictures, The Experts offers a captivating story inspired by true events and elevated with commercial elements for a truly thrilling experience.
The film is directed by Andre Chiew, the director behind blockbuster Polis Evo 2, alongside Nazim Shah, and the script is written by Polis Evo writer Joel Soh. The Experts showcases the first-time on- screen pairing of stellar Malaysian cast Dato Aaron Aziz, Syafiq Kyle, Mimi Lana, Remy Ishak, and Ray Dapdap as five siblings planning for their biggest heist. Other renowned actors starring in The Experts include Maya Karin, Douglas Lim, Tony Eusoff, Hasnul Rahmat, Wan Hanafi Su, Jay Iswazir, and Michael Ang.
Executive Producer of The Experts and Head of Astro Shaw, Raja Jastina Raja Arshad said, “After the success of Sheriff, Astro Shaw is proud to present another film inspired by true events around the world and never-before-seen in Malaysian cinemas, The Experts. This movie seamlessly weaves together elements of comedy, family, action, and a standout ensemble cast, all delivered with a sophisticated flair. We believe that many are eagerly awaiting this film, and the excitement was further amplified with the release of The Experts’ teaser trailer on April 24th. The teaser garnered over 1.5 million views on Astro Shaw’s social media platforms in less than 24 hours, along with many positive comments. ”
“We’re thrilled to partner with experienced leaders like ZAK Capital and TGV Pictures for this film. The win-win partnership with Calpis Soda on the “Fizz Operation” innovatively combines our strengths to expand our reach and set a new era of entertainment marketing, ” added Raja Jastina.
Vice President of Marketing for Etika, Ms. Amy Gan said, “At Calpis Soda, we’re thrilled to pioneer an interactive, immersive, and innovative approach, reinforcing our commitment to delivering unforgettable experiences for our consumers. Teaming up with Astro Shaw’s ‘The Experts’ lets us seamlessly weave our flavorful narrative into their captivating saga. Our exclusive TV commercial, ‘Fizz Operation’, featuring The Experts’ own Dato Aaron Aziz and Ray Dapdap, brings to life their thrilling heist mission to reclaim the Calpis Soda beverage. Embodying our dedication to immersive experiences, The Experts then share the retrieved beverages with all, culminating in the ultimate reward: everyone can now savour the refreshing taste of Calpis Soda, available through the My 7-Eleven app.”
Using the tagline ‘The Biggest Family Heist (‘Satu Rompakan Berkeluarga Terbesar’), The Experts has a range of marketing initiatives specifically designed to further excite audiences and fans.
